Learn the secrets of getting amazing publicity and then pitch your stories to a freelance journalist!

Let me share something with you: being featured on TV, in newspapers and magazines is absolutely achievable. You just need to use specific tools and be guided on the correct way to approach the media.

Come and join me for a very special workshop where I will teach you the little-known secrets to getting publicity, so you can get your very own media that could transform your business.

The workshop will remove the mystery of getting the media interested in you, and that feeling of “I just don’t know where to start”. 

You will leave with your very own publicity strategy, media angles and even which journalists to send them to! And pitching it to a journalist on the day!

I have achieved millions of dollars' worth of free publicity simply by positioning myself as the go-to expert. I do this everyday for myself and organisations, from top brands to start-ups.

I am so excited to unlock the secrets of media success for you! Go from zero publicity to being the expert that journalists call for a media comment or profile piece.

It doesn’t matter if you have never been featured in the media before – you have to start somewhere! Join me at this very special workshop!

"The workshop was a great learning opportunity from a recognised expert in the field. Catriona shared an incredible amount of information and uncovered many crucial tips and tools to get media coverage.
What I found most valuable was how she invested a lot of time delving into each participant’s case and made sure we had a clear idea and plan to act on. I left the workshop feeling truly inspired and capable to tackle PR for my business." Ivanka Ruvarac, Business Owner 

WANT TO GET PUBLICITY FOR YOUR BUSINESS BUT DONT KNOW WHERE TO START?

Be one of 10 people to learn the trade secrets to getting amazing publicity.

Catriona Pollard's inspirational and transformational knowledge has helped thousands of entrepreneurs, business owners and topic experts create their personal brands and step into the spotlight through the media.

Widely recognised as the go-to expert on PR and social media, Catriona speaks to audiences all over the world and is published in 100s of leading media outlets. She inspires us to stop waiting around to be discovered, but to take action and step into the spotlight.

As the CEO of CP Communications – one of Australia’s most respected and innovative PR and social media agencies – Catriona works with world-leading brands as well as up-and-coming organisations.

Her popular and highly acclaimed book From Unknown To Expert has helped to change the lives of people around the globe who have dreamt about growing their profile and being seen as thought leaders. Her From Unknown To Expert 5 Star System unlocks the secrets of publicity and social media and has been heralded as “a must have in your business bookcase”. 

PITCH YOUR STORY TO A JOURNALIST

I’m so excited to sit down with an exclusive group of people and personally develop publicity strategies and tactics that you can immediately use. 

In this workshop we will talk through the real life media hooks and press releases I have personally used to generate millions of dollars of publicity for myself and clients.

We will then work through your individual media hooks and which journalists you will pitch them to. We will also develop your overall strategy.  

Then you will PITCH YOUR STORY IDEAS TO A FREELANCE JOURNALIST. 


Stop chasing clients and new business opportunities, start being the person that people call directly and say, “I saw you in the news today, I want to chat with you about your services.”

In this highly practical session you will:

  • * Learn how to use PR/publicity to build your business so you get new business calls without even trying!
  • * Develop unique story ideas you can pitch directly to the media.
  • * Learn tactics including how to develop a media pitch that journalists will read and act on.
  • * Learn how to write media releases and articles that will get published.
  • * How to approach bloggers as part of your PR strategy.
  • * Be taken step-by-step guide through publicity strategies that will make a significant and real difference to your personal brand, your business and bottom line.

READY TO UNLOCK THE SECRET TO FREE PUBLICITY?
THIS WORKSHOP IS FOR:

Anyone wanting to achieve the role of a recognised expert and thought leader in their field.

Start-ups
Entrepreneurs
Business owners
Managers
Soloprenuers
CEOs
Topic experts
Coaches
Consultants
Professionals new to a PR/publicity role

This workshop is suitable for every industry; if you sell services, products, consulting or any combination of the three; if you’re just starting out or have been in business for years.

RECOMMENDATIONS

 “The material presented and the depth of knowledge Catriona displayed is priceless. The skills I was taught were immediately put in place the second I got back into the office and have already provided results!”  Hayley Dean
 

***
“Catriona shared an absolute wealth of information, and created an atmosphere where participation was welcomed and encouraged.  I would highly recommend her presentations to anyone wishing to improve their communication skills, regardless of your occupation”.
Honey Muir

“It was one of the most practical and valuable courses I have attended. I was inspired by your positive approach to business and communication. Thank you!” Mairead Veeneklaas
 

***
“Catriona’s wealth of knowledge and experience combined with her lively and interactive presentation, meant that I was able to walk away with an outline of my PR plan and the tools to implement into the business almost immediately.  I highly recommend Catriona.”  Victoria Sharp

“The session provided not only great and easy to understand content but, working with everyone in the session, Catriona provided practical PR advice and recommendations across a variety of industries and businesses.”
Simon Hall
 

***
The practical way of your presentation made me understand PR and your simple strategies will help me in many ways. All my questions were answered and you gave me very useful and new ideas.”
Sandy Bröcking

ONLY LIMITED SPOTS AVAILABLE

I want to work with people on a personal basis so I'm limiting the number of people to attend. I'll remove the mystery of getting the media interested in you, and show you where to start. Don't miss out on this special opportunity to spend the day working on your PR/publcity.

9:30am-4:30pm, 21 June 2018
Neutral Bay, Sydney

REGISTRATION

EARLY BIRD
Closes 5pm, 7 June

$550

  • How to structure a media release
  • Free book From Unknown To Expert $19.90
  • How to deal with journalists and get the most out of an interview
  • Personalised publicity strategy for you and your business
  • Unique story ideas you can pitch directly to the media
  • Unlock the mystery of being profiled in the media
  • Learn how to write a media angle journalists will use
  • Exclusive access to
    Catriona Pollard

REGULAR

$650